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Over the past ten years, the e-commerce sector has seen significant growth and development. Since e-commerce transactions do not involve face-to-face encounters with customers, companies must rely on product design and branding to connect with their buyers.
The most direct point of contact in e-commerce between buyer and seller is shipment and fulfillment. In addition to high-quality products, sellers must also deliver high-quality packaging.
What is Product Packaging?
Product packaging isn’t just a means of shipping items. For online sellers, it is a chance to present their products to end users in a way that is unique and consistent with their brand identity. To get customers excited about a purchase, retailers may focus on outside packaging just as much as the product itself.
With this in mind, product packing is often quite strategic. The plan is to make the whole process of purchasing, receiving, and trying the product as unique and exciting as possible.
Why is Product Packaging so Important in E-Commerce?
Packaging that gives consumers a favorable, sometimes unexpected, brand experience is a fantastic method to encourage consumer intimacy and brand loyalty.
According to research, satisfying social media users’ desire for self-affirmation and looking for ways to increase the excitement level after unwrapping helps improve brand perceptions and may result in free advertising. In conclusion, if customers are satisfied, they will likely tell others about it in person or online.
How to Enhance Packaging When Shipping Online Orders
- Add Your Business Card
First, do you have business cards for your website selling parts? One of the simplest ways to demonstrate to your client that a real person is present behind the computer screen is to do this.
May you also include personal notes such as “Thank you!” or “Questions? The back of the card could then have your contact information. They can use this to contact you in case of any feedback or queries.
- Include a Small Gift
Free goods are amazing, but what else is? Your clients will recall the joy they felt upon realizing they had received a small gift. It can increase the cost of your sale, so you must be cautious when putting your idea into practice.
This may include a coupon code for a discount on the next purchase. Or even a free sample! You must do this especially if it’s the first purchase of a customer. You should even do this if the customer is your biggest customer. It will make them feel important.
- Professional Shipping Label
You can also make your label stand out like a great packing slip. It does not have to be very fancy. Your rather simple logo might provide a wonderful touch.
- Custom-Made Box
Although it could be more expensive, you can acquire custom-branded boxes to give your delivery a distinctive look. Use custom wrapping paper to add some personality. For high-value orders, you can always use personalized boxes, but when a customer is simply spending a few dollars, stick with basic packaging.
- A Short Note
What about including an extra slip of paper with a heartfelt thank you to your client? Once you’ve typed it up, print a stack of copies, and place one in the box with the packing slip. Just thank your customer for choosing your business to buy something.
- Protection
Here are some suggestions to help you determine what kind of packaging material might work best for you:
- Use polystyrene packing peanuts for fragile objects, glass, and sealed electronics.
- Packing paper would suit bulky things that could spill. Paints, oils, cosmetics, or other products that can’t necessarily fit in a box.
- Clothing, textiles, fabrics, paper, books, and other objects unlikely to be damaged in transit should be packed in shredded cardboard paper.
- Electronics, books, hardy things with enamel paint, small jewelry, and other fragile items should be placed in bubble wrap.
- Heavy or sharp items can damage the box if they move around a lot during transport. such as breakables like dishes and china, cameras, microphones, and small electronics. They should be in foam packaging.
Final Thoughts
The role of packaging goes far beyond that of fulfilling a need. It is part of the product experience. It enhances loyalty and has an impact on the public’s perception of your brand.
